Citigroup

Building your investment thesis

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Analysis in progress

Fetching financial statements

5 years of income, balance sheet, and cash flow data

Reviewing 10-K disclosures

Analysing management commentary

Pulling analyst estimates

Forming the core argument

Mapping the business model

Analysing financial performance

Stress-testing the moat

Reading management signals

Evaluating the growth story

Running valuation analysis

Weighing up the evidence

Tallying up the evidence