Diageo
Building your investment thesis
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Analysis in progress
Pulling historical financials
Annual and quarterly income statements, balance sheet
Reviewing 10-K disclosures
Reading the latest earnings call
Gathering news and analyst views
Forming the core argument
Mapping the business model
Analysing financial performance
Stress-testing the moat
Reading management signals
Evaluating the growth story
Crunching the multiples
Weighing up the evidence
Scoring the investment