Herc

Building your investment thesis

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Analysis in progress

Pulling historical financials

Annual and quarterly income statements, balance sheet

Reading SEC filings

Pulling earnings call transcripts

Pulling analyst estimates

Distilling the big idea

Mapping the business model

Analysing financial performance

Mapping the competitive landscape

Sizing up the leadership team

Evaluating the growth story

Building a valuation framework

Writing the final call

Scoring the investment