Instacart shares jumped about 11 percent today, snapping a quiet stretch to hit a new recent high. This was a direct reaction to a strong earnings report showing 14 percent growth in both revenue and total order value.
Our view
The company is successfully proving it can grow its high-margin advertising business alongside grocery deliveries. If you have been thinking about buying it, this remains a fair price to pay for a business that is consistently profitable and generating cash.
Instacart grew its total transaction value, the total dollar amount of all groceries sold through its app, by 14 percent compared to last year. This growth matched its total revenue growth, showing that the company is keeping pace even as it faces more competition. It also reported $111 million in net income, which is its actual profit after all expenses are paid.
Its adjusted earnings, a measure that looks at cash flow before certain accounting costs, rose 19 percent to $313 million. This is the most important part of the report because it shows the company is becoming more efficient as it grows. By keeping its own costs steady while more people use the platform, it is proving that it can turn its dominant market share into real cash for owners.
Retailers are dropping price markups on the platform
Instacart is working with more grocery chains to remove the extra fees often added to online items. Traditionally, many stores charged higher prices for delivery than they did for in-person shopping to cover the costs of the service. Now, more retailers are offering the same prices in both places.
This is a smart move for the long term because it removes a major reason people avoid online grocery shopping. While it might seem like it would hurt profits, making the service more affordable should bring in more customers and more frequent orders. For a company that makes a large portion of its money from advertising, having more people using the app more often is more important than the small fees on individual items.
EarningsFor the record
Aug 6
Quarterly results land today
The company reports its latest results today after the market closes. Analysts expect earnings of about 54 cents per share.
For long-term owners, the focus remains on whether the company is successfully shifting from a delivery service into a high-margin advertising business. We will be watching for growth in advertising revenue and whether the total value of goods sold on the platform continues to rise despite competition from Walmart and Amazon.
The firm set a target of 55 dollars, which is about 20 percent higher than where the stock trades today. This aligns with the broader analyst view that the company is currently undervalued by the market.
The firm's 56 dollar target is one of the higher estimates on the street. It reflects a view that the market is not yet fully pricing in the company's shift toward high-margin digital services and advertising.
Analysts flooded the stock with price target updates following the company's recent quarterly earnings report. Most analysts, 21 out of 28, rate the stock a buy, and the average target price suggests a 13% gain from current levels.
Average target$56.47+13%vs $50.17 today
TodayAvg price
Low $45High $77
Strong Buy28 analysts
1Bearish
6Neutral
21Bullish
FirmRatingPrice TargetDate
Morgan Stanley
Equal Weight
$52→$58
8/7/2026
Raymond James
—
$50→$55
8/7/2026
Robert W. Baird
Outperform
$48→$55
8/7/2026
Cantor Fitzgerald
Overweight
$56→$63
8/7/2026
BMO Capital
Outperform
$60→$65
8/7/2026
Guggenheim
Neutral
$44→$46
8/7/2026
Wells Fargo
Equal Weight
$47→$54
8/7/2026
Needham
Buy
$63
8/7/2026
Barclays
Overweight
$69→$77
8/7/2026
BNP Paribas
—
$56
8/7/2026
William Blair
—
$55
8/3/2026
Deutsche Bank
—
$41→$45
7/31/2026
Instacart (Maplebear) earnings
The company has a reliable habit of clearing the bars set by analysts, beating earnings estimates in six of the last eight quarters while maintaining steady double-digit revenue growth.
Earnings history
EstimateBeatMiss
Instacart (Maplebear) past earnings results
Expected
Actual
Surprise
EPS
$0.58
$0.57
-1.7%
Revenue
$1.01B
$1.02B
+1.2%
Key highlights
Transaction value milestone: Gross transaction value, which is the total value of products sold through the app plus fees and tips, grew 13% to reach $10,288 million. This was the first time the company crossed the $10 billion mark in a single quarter, driven by a 10% increase in total orders to 91.2 million.
Advertising growth accelerates: Revenue from advertising and other services grew 16% to $286 million, a faster pace than the 11% growth reported late last year. This high-margin segment now accounts for 2.8% of the total transaction value on the platform and continues to expand as 9,000 brand partners use the company's automated tools to reach shoppers.
Profitability margins widening: Adjusted EBITDA, a measure of core profit that excludes certain non-cash and one-time costs, rose 23% to $300 million. This profit represented 2.9% of the total transaction value, up from 2.7% a year ago, as the company benefited from more efficient operations even while investing in new AI features for retailers.
Aggressive share buybacks: The company used $349 million to buy back its own stock during the quarter, which is nearly four times the $89 million spent on repurchases in the same period last year. These buybacks help increase the value for remaining shareholders by reducing the total number of shares in the market.
Positive growth outlook: Management expects second quarter transaction value to be between $10,100 million and $10,250 million, representing growth of 11% to 13%. The company also expects its core profit, or adjusted EBITDA, to be between $290 million and $300 million for the upcoming quarter.
Our take: This was a strong quarter that showed the business can grow its transaction volume and its profit margins at the same time. Crossing the $10 billion volume mark while accelerating the high-margin advertising business to 16% growth is a great sign for the long-term health of the platform.
Instacart (Maplebear)’s next earnings date
Q2 2026
NOV
9
Expectation
EPS
$0.66
Revenue
$1.05B
Metrics we are tracking
Metric
Expectations
Status
GTV Growth
Growing at 8% to 10% year over year
13% YoY in Q1 2026
Advertising Revenue Growth
Growing at or above 10% annually
16% YoY in Q1 2026
Order Volume
Reaching over 80 million orders per quarter
91.2 million in Q1 2026
Adjusted EBITDA Margin
Staying above 2.5% of GTV
2.9% of GTV in Q1 2026
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