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Director Damon DeSantis purchased about $553,000 worth of shares this week. This follows a string of recent buys from the company's CEO and two other directors, who together have put more than $1.8 million into the stock over the last ten days.
When several leaders buy shares with their own money at the same time, it often suggests they believe the market is underestimating the company's value. These purchases come after a period where the stock has struggled, signaling that the people running the business see the current price as a good entry point.
Two members of the board of directors bought shares of the company on Tuesday. Hal Kravitz purchased about $336,000 worth of stock, while Damon DeSantis bought about $447,000.
These open-market purchases follow a similar buy from the CEO last week. When several leaders use their own cash to buy shares at the same time, it often suggests they believe the market is underestimating the company's value. This collective show of confidence is worth noting after a period of heavy selling in the stock.
Chief Executive Officer John Fieldly purchased nearly half a million dollars worth of shares this week. Unlike routine stock awards that are part of a pay package, this was an open-market purchase using his own cash.
This kind of buying is often a signal that leadership believes the market has overreacted to recent news. The stock has struggled lately, and the CEO stepping in to buy suggests he sees the current price as a good value relative to the company's long-term growth.
Pomerantz LLP has filed a class action lawsuit against Celsius and certain executives. These types of filings are common when a stock has fallen significantly, as lawyers look for ways to claim that management misled investors about the business. While legal headlines can sound alarming, these suits are a routine part of the market for companies with volatile stock prices. Unless the case uncovers specific evidence of fraud or serious wrongdoing, it is unlikely to change the company's long-term prospects.
Source: PRNewsWire
Celsius has signed a multi-year deal to be the official energy drink sponsor for ESPN's College GameDay. This puts the brand in front of millions of viewers every Saturday during the college football season, a key time for energy drink sales.
This is a smart move to keep the brand's momentum going with younger drinkers. By securing such a visible spot in college sports, Celsius is using its partnership with PepsiCo to fight for more shelf space and stay ahead of rivals like Monster and Red Bull.
Source: Business Wire
Management has a history of clearing the bar they set, but a recent miss suggests the business is cooling as it tries to juggle multiple new brands.
| Expectation | |
|---|---|
| EPS | $0.34 |
| Revenue | $800M |
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