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LULU

LululemonLULU

$127.08
Updated Aug 7, 2026
Quality Score
3.7
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Why Lululemon stock moved?

Updated Aug 7 at 11:20am ET.

$127.08
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What's happening with the stock

Lululemon is up about 1 percent today, continuing a steady three-day climb that has pushed the stock to its highest price in weeks. We think this is mostly the whole market moving higher today rather than a reaction to any specific news about the company.

Our view

Lululemon is facing a slowdown in its home market, but its ability to keep profit margins high while expanding in China remains a major advantage. If you already own it, there is nothing to do here but sit tight and let the international growth play out.

Read full thesis on Lululemon

Latest Lululemon updates

Follow Lululemon to never miss an important update.

LULU
Macro & policyWorth watching
Aug 7

US job market shows unexpected weakness in July

The US economy unexpectedly lost 23,000 jobs in July, falling far short of the 80,000 gains analysts had expected. Hiring for the previous two months was also revised lower, suggesting the labor market is cooling faster than many thought.

For a premium retailer like Lululemon, this is a signal to watch closely. The company sells high-end apparel that depends on people having plenty of extra cash to spend. If fewer people are working or if job security feels shaky, shoppers often pull back on luxury-lifestyle purchases first. Since the company is already dealing with slower growth in North America, a weaker job market could make that recovery more difficult.

Source: Bloomberg Markets and Finance

LULU
FilingFor the record
Aug 6

Lululemon secures new borrowing agreement

Lululemon recently entered a new agreement to take on debt or financial obligations, according to a recent regulatory filing. These types of agreements are common for large retailers to ensure they have enough cash on hand to fund day-to-day operations or invest in new projects.

While taking on debt adds a new obligation to the balance sheet, it is a routine part of managing a global business. For a company like Lululemon, which generates significant cash from its high-end apparel sales, this move likely provides extra flexibility as it continues to expand into international markets like China.

Source: 8-K filing

LULU
Analyst price updateConcerning
Jul 16

Truist Securities cuts rating to sell

Truist Securities downgraded the stock to a sell rating, signaling they expect it to perform worse than the broader market. Along with the downgrade, the firm set a price target of 94 dollars, which is about 24 percent below where the stock currently sits.

This move suggests growing concern about the company's ability to maintain its high growth rates as the North American market matures. While international sales are still rising, analysts are increasingly worried that domestic cooling will weigh on the stock price in the near term.

LULU
Company newsFor the record
Jul 16

Investment in nylon recycling startup

The company joined a 30 million dollar funding round for Syntetica, a French startup working on new ways to recycle nylon. Nylon is a core material for high-end athletic gear because it is durable and stretchy, but it is notoriously difficult to process for reuse once a garment is finished. This is a small financial move, but it matters for the brand's long-term goals. Finding a way to recycle its primary material could eventually help lower waste and protect its premium image as shoppers care more about how their clothes are made.

LULU
Analyst price updateConcerning
Jul 6

Morgan Stanley sets $93 price target

Morgan Stanley set a price target of 93 dollars for the stock. This is a cautious call, placing the expected value significantly lower than the current price of roughly 124 dollars.

Analysts are likely looking at the combination of a leadership transition and a slowdown in the core yoga wear business in the U.S. and Canada. For the stock to prove this target wrong, the company will need to show that its expansion into China and the men's category can pick up the slack.

Source: Morgan Stanley

Lululemon analyst price targets

Analysts recently issued a wave of cautious updates and price target cuts throughout June. Most experts are split, with 29 of 71 rating the stock a buy, while the average target price is roughly equal to today's share price.

Average target$126.56-0%vs $127.08 today
Avg price
Low $88High $250
Hold71 analysts
5Bearish
37Neutral
29Bullish
FirmRatingPrice TargetDate
Truist Financial
Sell
$94
7/16/2026
Morgan Stanley
Underweight
$93
7/6/2026
Truist Financial
Sell
$115
6/5/2026
BNP Paribas
Neutral
$88
6/5/2026
Bernstein
Market Perform
$170→$145
6/5/2026
Piper Sandler
Neutral
$110
6/5/2026
Stifel Nicolaus
Hold
$134
6/5/2026
Wells Fargo
Equal Weight
$110
6/5/2026
Jefferies
Hold
$115
6/5/2026
Wells Fargo
Equal Weight
$140
6/5/2026
Piper Sandler
Neutral
$130
5/22/2026
BTIG
Neutral
$250
3/12/2026

Lululemon earnings

Management has a perfect record of clearing its own hurdles, beating expectations for eight straight quarters. This suggests they set conservative targets that they are very confident they can hit.

Earnings history
EstimateBeatMiss
$1.56$3.90$6.25Aug '24Dec '24Mar '25Jun '25Sep '25Dec '25Mar '26Jun '26nextSep '26

Lululemon past earnings results

ExpectedActualSurprise
EPS$1.67$1.69+1.2%
Revenue$2.44B$2.47B+1.4%

Key highlights

  • Profit outlook lowered: Management expects full year sales to be between $11.000 billion and $11.150 billion, which is a drop of up to 1% from last year and a shift from previous growth expectations. This new target for the road ahead reflects ongoing struggles in the home market as the company works to fix its product lineup.
  • Americas sales weakening: Sales in the Americas fell 3% to $1.91 billion during the quarter, while sales at established stores and websites in the region dropped 5%. This is a notable slowdown for the company's largest market, which makes up about 77% of its total business.
  • International growth remains strong: International sales grew 22% to $557 million, driven by a 30% jump in mainland China. While the home market is cooling, the company is successfully finding new customers abroad who now account for nearly a quarter of all revenue.
  • Profit margins squeezed: Gross margin, which is the percentage of sales left after paying for the goods themselves, fell to 54.2% from 58.3% a year ago. Higher costs and more spending on stores and marketing caused profit from operations to drop 37% compared to the same time last year.
  • Aggressive share buybacks: The company spent $358.3 million to buy back 2.2 million of its own shares during the quarter. This returns cash to stockholders and can help support the stock price when the underlying business is facing a period of slower growth.

Our take: A weak quarter that signals a difficult turning point for the brand. The drop in Americas sales and a significant 410 basis point hit to profit margins show that fixing the product mix is taking longer than expected. It is a concerning shift that starts to chip away at the long term growth story.

Lululemon’s next earnings date

Q2 2026
SEP
3
Expectation
EPS$1.83
Revenue$2.46B

Metrics we are tracking

Metric
Expectations
Status
International Sales Growth
Maintaining growth above 25% annually in non-Americas regions
22% in Q1 2026
Americas Comparable Sales
Staying above 3% growth in the core market
-5% in Q1 2026
Gross Margin
Holding at or above 55% through product resets
54.2% in Q1 2026
Men's Revenue Contribution
Increasing toward a 30% total revenue mix
~25% as of FY2025

More Lululemon coverage from around the web

Lululemon backs nylon recycling startup Syntetica in $30M Series A

TechCrunch · Jul 16

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