Monster Beverage fell about 1 percent today, its fifth down day in the last ten, and now sits about 6 percent below its July high. We think this is mostly about the market waiting for the company's quarterly earnings report which arrives after the bell today.
Our view
Monster continues to grow its international sales at a rapid clip, which is the engine that makes the business work. If you already own it, there is nothing to do here but sit tight and see how the latest numbers look this afternoon.
The company is set to share its results for the quarter ending in June after the market closes. Analysts expect earnings of about 58 cents per share.
For a business that relies on its massive distribution network with Coca-Cola, the most important numbers to watch are international sales and gross margins. We will be looking to see if sales outside the United States continue to grow faster than 20 percent and if the company is keeping its profit margins above 55 percent despite fluctuating costs for aluminum cans and sugar.
The firm moved its rating from buy to hold, suggesting the stock has less room to grow from its current price. While the business remains a leader in the energy drink market, this change reflects a view that the stock price already accounts for much of the company's expected growth. For long-term owners, this is a signal that the stock may be fairly valued rather than a bargain at today's levels.
The firm raised its target from $84 to $104, a significant jump that suggests more confidence in the company's ability to grow its value. Even with the higher target, the firm kept its neutral rating, which often means they like the business but think the current stock price is already about right. This move highlights the company's steady performance in a competitive market.
The split will be paid out as a stock dividend on August 10 to anyone who owns the stock as of July 24. While this doubles the number of shares and cuts the price of each individual share in half, it does not change the actual value of the company or your total investment. Companies often do this to make their shares easier for individual investors to buy and sell at a lower per-share price.
Analysts have been adjusting their outlooks following the company's recent quarterly earnings report. Most analysts, 23 of 44, rate the stock a buy, and the average target of $97 suggests a modest 3% gain from today's price.
Average target$97.27+3%vs $94.16 today
TodayAvg price
Low $88High $105
Buy44 analysts
3Bearish
18Neutral
23Bullish
FirmRatingPrice TargetDate
RBC Capital
Outperform
$97
8/5/2026
BMO Capital
Market Perform
$95
7/20/2026
Deutsche Bank
Hold
$98
7/20/2026
UBS
Neutral
$84→$104
7/16/2026
Wells Fargo
Overweight
$97→$105
7/8/2026
Bernstein
Market Perform
$95
6/11/2026
Morgan Stanley
Overweight
$100→$103
6/1/2026
Morgan Stanley
Overweight
$96→$100
5/10/2026
Evercore ISI
Outperform
$90→$95
5/8/2026
Redburn Partners
Buy
$90
5/6/2026
RBC Capital
Outperform
$88→$86
4/9/2026
Jefferies
—
$100
3/11/2026
Monster Beverage earnings
Monster has a very consistent track record, beating analyst expectations for five straight quarters. This suggests management is excellent at managing costs and setting targets they know they can hit.
Earnings history
EstimateBeatMiss
Monster Beverage past earnings results
Expected
Actual
Surprise
EPS
$0.53
$0.58
+10.1%
Revenue
$2.16B
$2.35B
+8.9%
Key highlights
International sales surging: Sales to customers outside the United States grew 44.9% to $1.06 billion, which now accounts for 45% of the total business. This is the highest level of international business the company has ever recorded in a single quarter.
Gross profit margins tightening: Gross profit margin, the percentage of sales left after production costs, fell to 55.0% from 56.5% a year ago. The company said this dip was caused by a shift in where they sell products, more expensive aluminum cans, and higher freight costs from making products in different locations to meet high demand.
Strong case volume growth: The company sold 274.5 million cases of energy drinks, a 28.8% increase from the 213.1 million cases sold in the same quarter last year. This volume growth shows the brand is successfully gaining more shelf space and customer attention despite price increases.
Alcohol brands segment shrinking: Sales in the alcohol division, which includes craft beers and seltzers, fell 5.9% to $32.7 million. While the rest of the company is growing quickly, this small segment continues to struggle and lost $9.6 million from operations during the quarter.
Strategic brands accelerating: The strategic brands segment, which features affordable energy drinks like Predator and Fury, grew sales 28.9% to $126.7 million. These brands are growing faster than the main Monster Energy segment, which grew 27.6%, showing that the company is successfully reaching more budget-conscious drinkers.
Continued share buybacks: The company spent $100.0 million to buy back 1.4 million shares of its own stock at an average price of $73.86. These repurchases return cash to owners and leave $400.0 million remaining in the current buyback plan for future use.
Our take: A very strong quarter that highlights how well the brand is traveling globally. Sales grew 26.9% as the company successfully pushed volume and price at the same time, though higher aluminum and shipping costs are still weighing on margins. The core energy business is thriving enough to easily offset the persistent weakness in the alcohol division.
Monster Beverage’s next earnings date
Q2 2026
AUG
6
Expectation
EPS
$0.58
Revenue
$2.43B
Metrics we are tracking
Metric
Expectations
Status
International Sales Growth
Growing above 20% year-over-year
44.9% YoY in Q1 2026
Gross Margin
Staying at or above 55%
55.0% in Q1 2026
Ultra Line Volume
Increasing as a percentage of total Monster Energy sales
Increasing share of energy segment in Q3 2025
Case Volume Growth
Staying above 8% globally
28.8% YoY in Q1 2026
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