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PRMB

Primo BrandsPRMB

$24.70
Updated Aug 16, 2026
Quality Score
2.9
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Why Primo Brands stock moved?

Updated Aug 16 at 11:09am ET.

$24.70
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What's happening with the stock

The stock was flat today and remains about 2 percent below its recent high after a winning week. We think this is mostly just a quiet day for the whole market following a week of positive news about the company's sales growth.

Our view

The business is seeing strong demand for its premium water labels and is finally turning a corner on its delivery growth. If you already own it, sit tight and watch the profit margins improve as the company pays down its debt.

Read full thesis on Primo Brands

Latest Primo Brands updates

Follow Primo Brands to never miss an important update.

PRMB
Insider activityPositive
Aug 10

CEO Eric Foss buys 2 million dollars in stock

CEO Eric Foss bought about 2 million dollars worth of shares. Unlike stock options given as part of a pay package, an open-market purchase means an executive is using their own cash to buy shares at the current price.

This is generally a vote of confidence in the company's direction. It suggests the person running the business believes the current price is a good value, especially as the company works to integrate its recent acquisitions and pay down debt.

PRMB
FilingFor the record
Aug 10

Company enters a new material agreement

The company filed an 8-K, which is a form used to report major events that shareholders should know about. This filing confirms the company entered into a material agreement, though the specific terms were not detailed in the summary. While the filing is a formal requirement, it often relates to the secondary stock offering or financing adjustments mentioned in other recent updates. We will watch for more details on how this affects the company's debt or operations.

Source: 8-K filing

PRMB
Analyst price updatePositive
Aug 7

Morgan Stanley raises its target to $29

Morgan Stanley raised its target from $26 to $29. The move comes after Primo Brands reported earnings that beat expectations and showed its direct-delivery business is growing again.

This is a positive sign from a major firm. It suggests that the company's plan to focus on higher-margin retail sales is working, even as it carries a heavy debt load from recent mergers.

Source: Morgan Stanley

PRMB
Insider activityFor the record
Aug 7

Major shareholder sells 497 million dollars in stock

An affiliate of One Rock Capital Partners, a private equity firm that owns a large portion of the company, sold about 497 million dollars worth of shares. This was part of a secondary offering, which is when an existing big investor sells their stake to the public.

This does not change the company's cash position because the money goes to the seller, not the company. However, large sales like this can sometimes put temporary downward pressure on the stock price as a high volume of shares hits the market at once.

PRMB
Analyst price updatePositive
Aug 7

RBC Capital raises its target to $31

RBC Capital raised its price target from $28 to $31. This follows a strong earnings report where the company raised its own sales outlook for the year. The higher target reflects confidence that the company's premium water brands are growing fast enough to offset the costs of merging several large businesses together.

Source: RBC Capital

Primo Brands analyst price targets

Analysts raised their price targets following the company's strong second-quarter earnings report in early August. Eight of ten analysts rate the stock a buy, with the average target price suggesting a 13% increase from current levels.

Average target$27.80+13%vs $24.70 today
TodayAvg price
Low $25High $31
Strong Buy10 analysts
0Bearish
2Neutral
8Bullish
FirmRatingPrice TargetDate
Morgan Stanley
Overweight
$26→$29
8/7/2026
RBC Capital
Outperform
$28→$31
8/7/2026
Barclays
Overweight
$27→$29
8/7/2026
Deutsche Bank
Hold
$22→$25
8/6/2026
Barclays
Overweight
$25→$27
7/21/2026
Barclays
Overweight
$24→$25
5/11/2026
RBC Capital
Outperform
$29→$28
4/9/2026
Jefferies
Buy
$25
3/27/2026
RBC Capital
Outperform
$26
2/24/2026
BMO Capital
—
$39→$35
1/23/2026
Mizuho Securities
Outperform
$28→$24
1/8/2026
Morgan Stanley
Overweight
$28→$26
1/4/2026

Primo Brands earnings

The company has a habit of clearing the bar, beating profit expectations in five of the last eight quarters while growing its sales by about 4 percent.

Earnings history
EstimateBeatMiss
$0.12$0.28$0.44Nov '24Feb '25May '25Aug '25Nov '25Feb '26May '26Aug '26nextNov '26

Primo Brands past earnings results

ExpectedActualSurprise
EPS$0.32$0.37+14.9%
Revenue$1.77B$1.80B+1.8%

Key highlights

  • Sales growth outlook raised: Management raised its full year sales growth forecast to a range of 2% to 4%, which is up from the previous high of 3%. The company is seeing faster demand in its retail channels and an early return to growth in its home and office delivery business.
  • Premium water demand surging: Revenue from premium brands like Saratoga and Mountain Valley grew 30.5% to $114.2 million compared to last year. These high end products are growing much faster than the overall business and now make up a larger slice of total sales.
  • Delivery business recovering: The direct delivery segment, which brings water to homes and offices, returned to growth after the company previously exited its office coffee business. This turnaround helped push total revenue to $1.8 billion for the quarter, a 3.8% increase over the prior year.
  • Profit margins holding steady: Adjusted profit margins, which measure how much money remains after paying for the costs of running the business, rose to 21.4% from 21.2% a year ago. The company managed to keep margins stable by cutting marketing and integration costs even as transportation expenses went up.
  • Cash flow and debt levels: Adjusted free cash flow, the money left over after paying for buildings and equipment, grew to $200.1 million from $169.7 million last year. The company is using this cash to pay dividends and manage its $4.9 billion in net debt, resulting in a debt to profit ratio of 3.42x.

Our take: A solid quarter that shows the business is moving in the right direction. The standout was the 30.5% jump in premium water sales, which is helping margins stay steady while the rest of the business scales. This consistent execution on high end brands strengthens the long term case for owning the stock.

Primo Brands’s next earnings date

Q3 2026
NOV
5
Expectation
EPS$0.43
Revenue$1.82B
AUG
24
Dividend payday
  • Own the stock before this date to get the next dividend payment.

Metrics we are tracking

Metric
Expectations
Status
Premium Water Growth
Staying above 20% year-over-year growth for the next four quarters
30.5% YoY in Q2 2026
Adjusted EBITDA Margin
Holding or expanding the 21.4% margin level while growth scales
21.4% in Q2 2026
Net Leverage Ratio
Reducing the leverage ratio toward 3.0x by the end of 2026
3.42x as of June 2026
Direct Delivery Growth
Sustaining positive revenue growth in the home/office delivery segment
Reported as "returned to growth" in Q2 2026

More Primo Brands coverage from around the web

Primo Brands Corporation Announces Secondary Offering of 20,000,000 Shares of Class A Common Stock by an Affiliate of One Rock Capital Partners

PRNewsWire · Press release · Aug 6

Primo Brands Corporation (PRMB) Q2 2026 Earnings Call Transcript

Seeking Alpha · Opinion · Aug 5

Primo Brands Reports 2026 Second Quarter Results

PRNewsWire · Press release · Aug 5

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