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TSCO

Tractor SupplyTSCO

$36.23
Updated Aug 13, 2026
Quality Score
3.9
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Why Tractor Supply stock moved?

Updated Aug 13 at 11:22am ET.

$36.23
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What's happening with the stock

The stock fell about 0.5 percent today, a small pause after a 7 percent run this week that brought it back to its highest level since July. We think this is mostly the stock cooling off after yesterday's big jump, which was likely sparked by data showing wholesale inflation is flattening out.

Our view

The business is navigating a stretch where shoppers are delaying some purchases, but its lead in the rural market remains very difficult for rivals to challenge. If you've been thinking about buying it, the current price is still a reasonable entry point for the long term.

Read full thesis on Tractor Supply

Latest Tractor Supply updates

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TSCO
FilingFor the record
Aug 13

Leadership change reported in new filing

Tractor Supply filed an 8-K with the SEC, a form used to notify the public of major events, to report a change among its executives or board members. The filing marks a formal shift in the leadership team that oversees the company's strategy.

While the specific names were not detailed in the initial summary, any change at the top is important for a company currently focused on a large store expansion. Stable leadership is necessary to ensure that the costs of opening new locations do not outpace the profits they bring in.

Source: 8-K filing

TSCO
Macro & policyPositive
Aug 13

Wholesale inflation flattened in July

Wholesale prices, which measure what businesses pay for goods before they reach store shelves, were flat in July. This suggests that the rising costs of living and doing business are beginning to ease across the broader economy.

For a retailer like Tractor Supply, this is a helpful sign for profit margins. The company sells many heavy and bulky items like livestock feed and fencing where shipping and supply costs can quickly eat into earnings. If the prices it pays to suppliers stay steady, it has more room to keep its own prices competitive without hurting its bottom line.

Source: Market Watch

TSCO
ProductFor the record
Aug 13

Animal Days event returns to stores

Tractor Supply is bringing back its annual Animal Days event, a two-week promotion featuring in-store pet adoptions and discounts on animal care products. The event is designed to draw customers into physical stores during the late summer months. Pet and animal supplies are a critical part of the business because they are needs-based items that bring customers back to the store frequently. While this is a routine marketing event, it supports the company's goal of stabilizing sales in the pet category, which is a key driver of repeat visits.

Source: Business Wire

TSCO
ProductPositive
Aug 5

Pet selection expands with 200 new products

The company is launching a major expansion of its pet department, adding more than 200 new items including premium food, treats, and toys. This category is vital because pet owners visit stores frequently for supplies, creating a steady stream of customers who often buy other farm and ranch goods while they are there.

Winning in the pet segment is a core part of the long-term plan to keep existing stores growing. By offering a wider variety of specialized products that big-box rivals might not carry, the company is leaning into its role as the primary destination for rural and suburban pet owners.

Source: Business Wire

TSCO
Insider activityPositive
Aug 4

CEO buys about $500,000 in stock

CEO Harry Lawton made two open-market purchases this week totaling about $502,000. These are personal buys using his own cash, not just part of a scheduled pay package.

When a top executive buys a significant amount of stock after a difficult quarter, it often signals their own confidence that the business is on the right path. It aligns his personal finances more closely with those of long-term owners.

Tractor Supply analyst price targets

Analysts cut their price targets across the board in late July following the company's recent earnings report. About half of the 50 analysts rate the stock a buy, and the average target of $37 sits roughly 2% above today's price.

Average target$37+2%vs $36.23 today
Avg price
Low $28High $51
Hold50 analysts
1Bearish
25Neutral
24Bullish
FirmRatingPrice TargetDate
Argus Research
Buy
$52→$41
7/28/2026
Telsey Advisory
Outperform
$40→$38
7/24/2026
Mizuho Securities
Neutral
$32→$28
7/24/2026
Morgan Stanley
Equal Weight
$45→$35
7/24/2026
Piper Sandler
Neutral
$32→$31
7/24/2026
Guggenheim
Buy
$50→$40
7/24/2026
Goldman Sachs
Buy
$43→$38
7/24/2026
Robert W. Baird
Outperform
$50→$38
7/20/2026
Raymond James
Outperform
$48→$40
7/17/2026
Wolfe Research
—
$34
7/16/2026
Wells Fargo
Overweight
$47→$35
7/15/2026
Telsey Advisory
Outperform
$52→$40
7/14/2026

Tractor Supply earnings

The company has a mixed record lately, missing expectations in four of the last six quarters. This suggests the business is currently harder to forecast as rural spending patterns shift.

Earnings history
EstimateBeatMiss
$0.26$1.29$2.33Oct '24Jan '25Apr '25Jul '25Oct '25Jan '26Apr '26Jul '26nextOct '26

Tractor Supply past earnings results

ExpectedActualSurprise
EPS$0.82$0.81-1.0%
Revenue$4.58B$4.54B-0.8%

Key highlights

  • Profit outlook lowered: Management cut its full year profit forecast to a range of $1.78 to $1.88 per share, down from the previous expectation of $0.81 reported this quarter, as the company struggles with slow sales of expensive seasonal items. Total sales for the year are now expected to grow between 2.5% and 3.5%.
  • Store traffic slowing: Comparable store sales, which measure performance at locations open at least a year, fell 1.5% compared to a 1.5% increase a year ago. This decline was driven by a 1.7% drop in the number of customer transactions, especially during a weak May where shoppers pulled back on big-ticket and discretionary items.
  • Pet business restructuring: The company recorded $65.8 million in charges to restructure its Petsense division and plans to close approximately 75 stores. While the pet category has been underperforming the rest of the company, management is investing in this area through the $129.8 million acquisition of VIP Petcare to provide mobile veterinary services.
  • New store growth: Tractor Supply opened 28 new stores this quarter, bringing its total count to 2,463 locations across 49 states. These new openings helped overall net sales grow by 2.3% to $4.54 billion, helping to offset the weakness at older stores.
  • Operating margin pressure: Operating margin, the percentage of revenue left after paying for business operations, dropped to 10.29% from 13.01% last year. Costs rose as the company dealt with higher medical claims, legal settlements, and the expenses of integrating its new pet care acquisitions.

Our take: A soft quarter that reveals cracks in the company's ability to drive growth at its existing stores. While new store openings are keeping total revenue higher, the 1.5% drop in comparable sales is a concern. This result suggests the core rural customer is finally feeling the pinch of higher prices, which makes the long-term case more dependent on the success of the pet business turnaround.

Tractor Supply’s next earnings date

Q3 2026
OCT
22
Expectation
EPS$0.41
Revenue$3.80B
AUG
24
Dividend payday
  • Own the stock before this date to get the next dividend payment.

Metrics we are tracking

Metric
Expectations
Status
Comparable Store Sales
Growth staying between 1% and 3% annually
down 1.5% in Q2 2026
Digital Sales Growth
Sustaining double-digit year-over-year increases
Positive growth in Q2 2026
Operating Margin
Maintaining a range of 9.3% to 9.6%
10.29% in Q2 2026
New Store Openings
Reaching the target of 80 to 90 new stores annually
28 stores in Q2 2026

More Tractor Supply coverage from around the web

Tractor Supply Unleashes Another Animal Days Event to Celebrate Pets, Animals and All Those Who Care for Them

Business Wire · Press release · Aug 10

Tractor Supply Retrenches as It Looks for a Rebound

WSJ · Aug 10

Tractor Supply Kicks off Spooky Season With a Distinctive, Farm-Inspired Flair

Business Wire · Press release · Aug 6

Tractor Supply: Low Valuation, Self-Help Initiatives, And Temporary Headwinds Create An Opportunity

Seeking Alpha · Opinion · Aug 3

Tractor Supply Company (TSCO) Q2 2026 Earnings Call Transcript

Seeking Alpha · Opinion · Jul 23

Tractor Supply Cuts Outlook Following Tough Quarter

WSJ · Jul 23

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