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Ulta is bringing the Oura Ring 5 to its website this week and to 1,000 physical stores by late November. This marks the first time the company has sold a health wearable, which tracks data like sleep and heart rate through a small ring.
This move shows how Ulta is trying to capture more of the wellness market beyond just makeup and skincare. By adding high-end tech products that require a subscription, Ulta can give its 45 million loyalty members more reasons to visit its stores and spend their rewards points on expensive items they might otherwise buy elsewhere.
Source: Business Wire
Ulta is partnering with WHOOP to sell the company's wearable health trackers and memberships on its website and in certain stores beginning in March 2027. This moves Ulta further into the wellness market, which has become a larger part of the beauty industry as shoppers look for products that connect health and appearance.
While Ulta is best known for makeup and hair care, adding high-end health tech helps keep its stores relevant as a one-stop destination for self-care. If the partnership succeeds, it could encourage shoppers to visit more often and spend more on each trip, though the real impact will depend on how many beauty customers are interested in buying a subscription-based health tracker at a makeup store.
Source: Business Wire
Jefferies raised its price target for the beauty retailer from $670 to $730 while keeping its buy rating. This new target is higher than the average analyst estimate of $630 and suggests the firm sees more room for the stock to climb from its current price of about $629. This move reflects confidence that the company can continue to grow even as it faces more competition. While a target change on its own is a routine adjustment, it shows that major analysts still see the company's mix of high-end and everyday products as a winning formula.
Source: Jefferies
Wells Fargo analysts raised their rating on the stock to equal weight, which is their version of a neutral or hold rating. They also set a price target of $525, which is slightly below where the stock trades today.
This move suggests the firm sees less risk of the stock falling further than it did previously. While the new target is lower than the average analyst target of $625, the upgrade itself shows a shift toward a more stable outlook for the business after a period of caution.
Source: Wells Fargo
New data shows that US retail sales grew more than expected in August, with 12 out of 13 categories reporting gains. This broad spending was helped by back-to-school shopping and suggests that consumers are still willing to spend on discretionary items like beauty products.
For a retailer like Ulta, this is a positive sign that the wider economy is holding up. While higher gas prices can sometimes squeeze household budgets, the steady growth in retail spending indicates that shoppers are not yet pulling back on the everyday luxuries that drive Ulta's sales.
Source: Bloomberg Markets and Finance
Management consistently sets a bar they can clear, with seven beats in the last eight quarters. This pattern shows a team that has a firm grip on their costs and inventory.
| Expectation | |
|---|---|
| EPS | $5.63 |
| Revenue | $2.99B |
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